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报刊上戏剧广告的增多,反映了文艺舞台的繁荣。广告,既是剧团与剧场吸引观众的宣传手段,更是提供观众自由挑选剧目的“菜单”。它以简洁醒目的文字(何剧团何时在何剧场由何人主演何剧目),诱发观众欣赏艺术的“食欲”。可是目前有些戏剧广告,却繁琐得令人眼花缭乱,其中光是主要演员的名单就有一长串,让人目不暇接。在名单的排列上,既有按姓氏笔划的,又有按出场前后的,还有其它别出新裁的排法,五花八门,洋洋大观,犹如演员花名册一般。
The increase of theatrical advertisements in the press reflects the prosperity of the stage of literature and art. Advertising, both the theater and the theater to attract viewers means of publicity, but also provide the audience freedom to select the “menu”. It concocted eye-catching text (when and why the theater where the drama in what drama), to induce the audience to appreciate the art of “appetite.” However, at present, some drama ads are cumbersome and complicated. Among them, there is a long list of only the main actors in the list, making people dizzying. Arrangements in the list, both by the stroke of the surname, but also by the appearance of before and after, there are other do not make a new cut Pai Fa, varied, grand view, like the roster of the general.