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驴唇马嘴 以生产男用刮胡子刀闻名于世的美国“吉列”公司,70年代销售额已达20亿元。公司没有沉湎于成绩,而是异想天开地提出了一个“驴唇”对“马嘴”的设想——把刮胡子刀片推销给女性! 他们进行了周密的市场调查后发现,美国8360万30岁以上的妇女中,有6000多万人为保持美好形象,要定期剃除腿毛和腋毛,这无疑是个极有潜力的市场。于是,专为男性服务的吉列公司在1974年别出心裁地推出妇女专用的“雏菊刮毛刀”,一炮打红后,又一片广阔的市场被开辟出来。
The donkey’s lips and mouth The American “Gillette” company, famous for its male shaving knife, has achieved sales of 2 billion yuan in the 1970s. The company did not indulge in performance, but whimsically put forward a “male donkey” concept of “horse mouth” - the sale of shave blades for women! They conducted a thorough market survey and found that the United States 83.6 million over 30 years of age Among the women, there are more than 60 million people in order to maintain a good image. Regularly shaving their legs and armpits is necessary. This is undoubtedly a very promising market. As a result, Gillette, a company specializing in men’s services, ingenuity introduced women’s “Daisy Shaving Knives” in 1974. After a hit, a vast market was opened up.