论文部分内容阅读
智威汤逊马尼拉团队凭借舒适剃刀“偶像系列”在户外类斩获1座金狮。在菲律宾,舒适剃刀在女性中的知名度要比在男性中的高。智威汤逊马尼拉设计了一系列传奇人物的海报,并将舒适极致系列2剃刀完美地融合到了每个设计中。旨在表达合适的面部毛发可以帮助定位每个男人的身份,同时还帮助建议人们如何运用舒适剃刀来展现自己的外表。“Idol”系列的创意发想过程是怎样的?是什么激发了你们的灵感?该广告活动的灵感源于brief当中提及的问题。舒适剃须刀在我们的女性市场中拥有极高的知名度,但是在男性市场中的知名
The JWT Manila team gains 1 Golden Lion outdoors in comfort razor “Idol Series ”. In the Philippines, comfortable razors are more well known among women than men. JWT Manila has designed a series of posters of legends and perfectly combines the Comfort Series 2 razor into every design. The aim of expressing the right facial hair can help identify each man’s identity and at the same time help advise people on how to use a comfortable razor to express their appearance. What is the creative thinking process in the “Idol” series? What inspires your inspiration? The campaign was inspired by the issues mentioned in the brief. Comfort razors have a high profile in our female market but are well-known in the male market