论文部分内容阅读
2004年初,神龙汽车在北京召开的新品发布会上,公布了双品牌战略,同时宜布,神龙品牌正式退出市场。2004年4月21日,在东风标致307的下线仪式上,神龙汽车总经理刘卫东重申神龙要实施双品牌战略。东风标志307的正式下线标志着神龙公司的双品牌战略正式进入市场化实施阶段。“双品牌”战略是指,神龙公司旗下包括东风雪铁龙和东风标致两大品牌的系列产品,并分别由相对独立的东风雪铁龙商
In early 2004, Shenlong Motors held a new product launch conference in Beijing and announced its dual-brand strategy. At the same time, YiBu brand and Shenlong brand officially exited the market. April 21, 2004, Dongfeng Peugeot 307 off the assembly line ceremony, Liu Weidong, general manager of Shenlong Motor Co., Ltd. reiterated Shenlong to implement dual-brand strategy. The official logo of the official flagship 307 marks the dual brand strategy of Shenlong Company officially entering into the market-oriented implementation phase. “Double-brand ” strategy refers to the series of products including two brands of Dongfeng Citroen and Dongfeng Peugeot owned by Shenlong Company, which are respectively provided by relatively independent Dongfeng Citroen