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2006年,北京的冬天。窗外弥漫着洁白晶莹的雪花。《广告大观·理论版》试刊号出版后,在学界和业界产生了很好的反响。无论是表扬肯定还是批评鼓励,都是很真诚而感人的。大家都期盼着中国的广告研究能够百尺竿头, 勇猛精进。而大家对这本杂志的理解和期待,更是让我们感到温暖,同时又感受到了沉甸甸的压力。 2006年,中国广告业全面开放的元年。经过长期的高速发展,在新的阶段,中国的广告业虽有纷繁与迷茫,但孕育着旺盛的生机。中国的广告教育和研究,有过23年的缓慢
2006, winter in Beijing. The window was filled with white crystal snowflakes. After the publication of the trial edition of “Ad Grand View Theory Edition”, there has been a very good response in academia and industry. Both recognition and criticism and encouragement are both very sincere and touching. We all look forward to China’s advertising research to success, brave and sophisticated. And everyone’s understanding of this magazine and look forward to, it makes us feel warm, but also felt the heavy pressure. In 2006, China’s advertising industry was fully opened in the first year. After a long period of rapid development, in the new stage, despite the numerous and confused advertising industry in China, it has given birth to its vitality. Advertising education and research in China has been slow for 23 years