论名牌的争创——实施名牌战略,促进保护中国名牌发展

• 作 者: 陈大明
• 出 处: 企业文化
• 发表日期: 1996年02期
• 关键词: 企业广告 工业品位 形象管理 企业战略 海外品牌 企业竞争能力 美菱 阿里斯顿 国内外市场竞争 薄一波同志

名牌,日益成为一个企业生产形象和经济实力的象征,成为一个国家民族工业品位高低的象征。今天,市场的角逐,商战的加剧,声声呼唤中国的名牌。因此,我们要按照薄一波同志提出的:“我们要保护、发展、提高已有名牌,更重要的是创造出新的名牌。”“必须以改革创新精神不断探索前进”,找出问题,总结经验,全方位实施名牌战略,促进、保护中国的名牌健康成长,加快发展。

Brand names are increasingly becoming the symbol of a company’s production image and economic strength, becoming a symbol of the national industrial grade of a country. Today, the competition in the market and the intensification of commercial warfare call for China’s famous brands. Therefore, we must put forward by Comrade Bo Yibo: “We need to protect, develop, and improve existing brand names, and more importantly, create new brand names.” “We must continue to explore and advance with the spirit of reform and innovation” to identify problems. Summing up experience, implement a brand-name strategy in an all-round way, promote and protect the healthy growth of China’s famous brands, and accelerate development.