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在信息化的年代,对于汽车生产商和销售商来说,广泛、快捷的收集到最新的市场信息和客户对产品的意见是十分重要的,它是打开市场和开发新产品的必要环节。众多企业构建的信息反馈平台,不可谓不健全。但是藏在背后的是对反馈意见处理的不及时。这不仅使用户的忠诚度大大降低,更加不利于企业产品的更新。说句实话,用户并没有责任或者义务向企业反馈产品的不足和自己对产品的建议。用户既然已经从百忙之中把自己想说的、想表达的反馈传递给了企业,说明用户对企业是关心的、是抱有希望的。
In the era of information, it is very important for car manufacturers and sellers to collect the latest market information and customer opinions on products widely and quickly. It is an essential part of opening up the market and developing new products. Many enterprises to build the information feedback platform, it is unsound. However, hidden behind the feedback is not handled in a timely manner. This not only greatly reduces the user’s loyalty, more adverse to enterprise product updates. To be honest, the user does not have the responsibility or obligation to feedback to the enterprise product deficiencies and their own product recommendations. Since the user already busy from what they want to say, the feedback you want to convey to the business, indicating that the user is concerned about the business, there is hope.