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十五届燕京啤酒节于6月6日至8日在燕京啤酒总部所在地——北京顺义举办。据燕京集团介绍,啤酒节重点在加强与消费者和经销商的沟通。燕京集团董事长李福成表示,尽管我国连续三年超过美国,成为世界第一大啤酒生产国,但远非啤酒消费大国,我国人均消费量只有23公升,而欧洲人均消费87公升,德国是115公升,美国107公升。“正因为中国啤酒市场仍蕴含着巨大消费潜力,才吸引了世界啤酒巨头纷纷登陆中国市场。”李福成这样说。2005年,燕京完成产销量312万千升,以有形资产96亿元,品牌价值总计152亿元的业绩,迈入世界啤酒行业前十强。李福成表示,到2010年,燕京将形成年500万吨的产销规模,逐步向世界特大型啤酒企业迈进。
The 15th Yanjing Beer Festival was held in Shunyi Beijing from June 6 to June 8 at the headquarters of Yanjing Beer. According to Yanjing Group, Oktoberfest focuses on strengthening communication with consumers and distributors. Li Fucheng, chairman of Yanjing Group, said that although China surpassed the United States for three consecutive years to become the world’s largest beer producer, it is far from the largest consumer of beer. China’s per capita consumption is only 23 liters, while in Europe it consumes 87 liters per capita. Germany is 115 liters, the United States 107 liters. “It is precisely because China’s beer market still contains huge potential for consumption, has attracted the world’s beer giants have landed in the Chinese market.” Li Fucheng said. In 2005, Yanjing completed the production and sales of 312 million liters, with a total assets of 9.6 billion yuan and a total brand value of 15.2 billion yuan, entering the top 10 of the world’s beer industry. Li Fucheng said that by 2010, Yanjing will form a scale of 5 million tons of production and sales, and gradually move toward the world’s largest beer business.