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市场营销是随着社会经济和科学的发展,需要不断加强实习和应用的一门专业性学科。学校应该依据当今形式的发展,对教学方法进行改革。但现今的高校,却偏向于理论知识,缺乏实践,办学思想造成学生出社会后不能适应用人单位的要求。本文就我国学校市场营销专业教学中出现的一些偏颇教学方式,提出如何改善这种教学理论与职业实践不相协调的教学方式,具有很强烈的现实意义。为培养实用型人才,提出相应的建议。使学生更加清晰地认识到实践性教学对掌握市场营销的技巧的重要作用。
Marketing is a specialized discipline that requires continuous reinforcement of internship and application as socio-economic and scientific developments occur. Schools should reform teaching methods based on the current forms of development. However, today’s colleges and universities tend to be inclined to theoretical knowledge, lack of practice, the idea of running schools can not meet the requirements of employers after the students out of society. In this paper, some biased teaching methods appeared in the teaching of school marketing in our country and put forward how to improve this kind of teaching method which is incompatible with professional practice has a very strong realistic meaning. To train practical talents, put forward corresponding suggestions. Enable students to more clearly recognize the importance of practical teaching to master the marketing skills.