施恩美国原装进口奶粉年底亮剑——角逐中国婴幼儿奶粉百亿市场

• 出 处: 商品与质量
• 发表日期: 2011年06期
• 关键词: 奶粉市场 奶粉 乳品消费 商品同质化 原装进口 消费经济 乳制品 竞争表现 雅士利 多美滋

近年来,伴随着消费经济的发展商品同质化现象愈加明显,品牌竞争愈演愈烈。企业在维护其品牌形象的同时,要不断发掘新突破点来抢占行业的蓝海领域。中国作为乳品消费大国,乳制品牌的竞争表现尤为突出,特别是在婴幼儿奶粉市场。

In recent years, with the development of consumer economy commodity homogeneity becomes more apparent, the brand competition intensified. While maintaining their brand image, enterprises should constantly explore new breakthrough points to seize the blue ocean area of ​​the industry. As a large dairy consumer in China, the competitive performance of dairy brands is particularly prominent, especially in the infant milk powder market.