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色彩是人们通过视觉感官接受客观信息的重要组成部分,也是客观物象被人们所认知的重要条件。人们对色彩的认知和理解都不同的途径和方法,本文试通过人们对色彩理解的不同角度,分析色彩在视觉传达设计中所蕴含的精神意义,探索色彩在视觉传达设计中更深层次的应用与表现。
Color is an important part of the way people receive objective information through visual senses. It is also an important condition for people to recognize objective objects. People have different ways and methods of cognition and understanding of color. This paper tries to analyze the spiritual meaning implied by color in visual communication design and explore the deeper application of color in visual communication design through different perspectives of color understanding With performance.