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随着河南电视台近年的高速发展,全台广告事业已经达到了一定的规模,过于分散的经营管理模式所产生的种种弊端已成为了制约全台广告事业健康持续发展的瓶颈,迫切需要对现有经营管理机制进行创新改革,借助先进的理论对现有的广告经管模式进行创新优化,通过开展规模化、集约化、标准化的经营,培育河南电视台在广告经营管理中差异化竞争的优势,并使之上升为新一轮竞争的优势。
With the rapid development of Henan TV station in recent years, the cause of advertising in Taiwan has reached a certain scale. The disadvantages caused by overly decentralized operation and management mode have become the bottleneck restricting the healthy and sustainable development of the advertising business in Taiwan. There is an urgent need for the existing We will carry out innovation and reform through the operation and management mechanism, innovate and optimize the existing ad management model by means of advanced theories, cultivate the advantages of Henan TV station in differentiated competition in advertising operation and management by means of carrying out large-scale, intensive and standardized management. Up to a new round of competitive advantage.