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中国汽车市场正在进入“长尾”时代,这与长安马自达的“特色精品战略”不谋而合在大多数人看来,这是一个未曾预见的结果。2014年,长安马自达销量同比增幅61%,2015年前四个月,数字更是.攀升至76%,远远超过行业平均水平。2013年1月,摆脱福特“桎梏”的马自达在中国正式挂牌成立了它在海外唯一一家集销售、研发、制造为一体独立法人的公司——长安马自达。然而,彼时的它并不为业内人士所看好。虽然主打运动的产品独具特色,但车型种类少,更为重要的是,从过往表
China’s auto market is entering the “long tail” era, which is consistent with Changan Mazda’s “boutique strategy” In the eyes of most people, this is an unforeseen outcome. In 2014, sales of Changan Mazda increased 61% YoY, even more in the first four months of 2015. It climbed to 76%, far exceeding the industry average. In January 2013, Mazda, a company that got rid of Ford “桎 梏”, formally established itself in China as Changan Mazda, the only overseas company that sells, develops and manufactures an independent legal entity. However, that time it is not optimistic about the industry. Although the main sporting products unique, but a small number of models, more importantly, from the past table