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SNS与旅游电子商务在本质上有着天然的共性,相互需要促进了二者的融合。通过对现有SNS与旅游电子商务融合模式的总结与分析,提出了以用户价值为核心,从四个方面进行“深耕”对基于SNS的旅游电子商务模式进行创新的思路。
SNS and tourism e-commerce in nature have a natural common, mutual need to promote the integration of the two. Through summarizing and analyzing the existing integration mode of SNS and tourism e-commerce, this paper puts forward the idea of innovation based on SNS in e-commerce mode based on user value and “deep plowing” from four aspects.