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伦敦奥运会尽管已经落下帷幕,但关于新媒体在伦敦奥运营销平台中的上佳表现至今仍是营销界探讨的热点。我们可以从一些简单的数据对比中看出2012年伦敦奥运营销环境的变化:2008年6月底,中国网民数是2.53亿,而今天的这个数字已经刷新为5.38亿;4年前,社交网络刚刚兴起、苹果手机还未正式进入中国、iPad还没有诞生、国内社会化媒体稀缺、3G牌照也没有发放、智能手机还未如此之普及,但是2012
Despite the end of the London Olympics, the good performance of the new media in London’s Olympic marketing platform is still a hot topic in the marketing community. We can see from some simple comparison data of the changes in London’s Olympic marketing environment in 2012: By the end of June 2008, the number of netizens in China was 253 million, whereas today’s figure has been updated to 538 million. Four years ago, the social network just The rise of Apple’s mobile phone has not yet officially entered China, iPad has not yet been born, the domestic social media scarcity, 3G licenses are not issued, smart phones have not been so popular, but 2012