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自1986年12月15日珠江经济广播电台开播以来,中国广播改革走过了25年。今天,在新媒体的迅猛冲击下,广播正面临着前所未有的挑战。2011年12月15日,第三届全国广播学术研讨会暨中国广播改革25周年高端论坛在广州召开,此次会议是由中国广播电视协会、南方广播影视传媒集团、暨南大学、广东人民广播电台主办。近百名来自国内广播媒体和高等院校的代表就全媒体时代的广播发展战略进行了充分研讨。
Since the Pearl River Economic Broadcast Station was launched on December 15, 1986, China’s broadcasting reform has lasted 25 years. Today, with the rapid impact of new media, broadcasting is facing unprecedented challenges. December 15, 2011, the Third National Broadcasting Symposium and China Broadcasting Reform 25th Anniversary High-end Forum held in Guangzhou, the meeting by the China Radio and Television Association, Southern Broadcasting Media Group, Jinan University, Guangdong People’s Broadcasting Station host. Nearly 100 representatives from the domestic broadcasting media and institutions of higher learning conducted a full discussion on the broadcasting development strategy in the all media era.