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这篇文章以蚌埠卷烟厂为蓝本,对形象导向型企业应当建立什么样的管理模式,作了比较全面的探讨,同时对蚌埠卷烟厂现有模式如何改进以及企业形象设计提出了策划意见其次,国有企业改革是当前全局性的重大课题。如何从公关角度进行探索?此文也可以说是一个尝试。
This article takes a cigarette factory as a blueprint, and discusses what kind of management model should be established for image-oriented companies. It also discusses how to improve the existing model of the cigarette factory and the corporate image design. State-owned enterprise reform is currently a major global issue. How to explore from the perspective of public relations? This article can also be said to be an attempt.