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一位著名企业家曾说:“我对产品的宣传花了大量广告费,我知道肯定有一半广告费是浪费了,但是我不知道浪费的是哪一半?”根据我们北京天工社广告有限公司两年来对安防行业广告的跟踪研究,发现安防行业企业的广告费浪费不止一半,至少高达百分之七十以上。为什么这样说?安防行业的广告宣传及市场营销目前尚处于一个低级阶段。广告的目的是打造强势品牌,强力拉动销售。而强劲品牌的形成一般经历三个阶段:第一阶段:产品宣传阶段,宣传该品牌提供的产品或服务;第二阶段:品牌宣传阶段,宣传该品牌独特的价值定位;第三阶段:强劲品牌宣传阶段,宣传品牌个性及其能见度。安防行业的广告基本上集中在第
A well-known entrepreneur once said: “I spent a lot of advertising on product advertising, I know that there are certainly half of the advertising costs are wasted, but I do not know what half the waste?” According to our limited Beijing Tianye advertising In the past two years, the company tracked and researched advertisements in the security industry and found that the security industry enterprises wereted more than half of their advertising costs, at least as high as 70% or more. Why say so? Security industry advertising and marketing is still at a low stage. The purpose of advertising is to create a strong brand, strong sales. The formation of a strong brand generally go through three phases: the first phase: the product promotion phase, promoting the products or services provided by the brand; the second stage: the brand promotion phase, promoting the brand’s unique value proposition; the third stage: the strong brand Advocacy stage, promote brand personality and visibility. Security industry advertising is basically focused on the first