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绿色营销是一种新型营销观念与营销策略,指的是以环境保护观念作为经营哲学,以绿色文化为价值观念,以消除或减少对地球生态环境的破坏为中心,以满足消费者的绿色消费为出发点,创造和发掘市场机会,并采取适宜的营销手段获取盈利和谋求发展。绿色营销的重要价值在现今社会发展进程中,绿色营销作为崭新的营销途径具有非常重要的价值。经济水平越低,社会进步步伐越慢,人们的消费需求也就处于较低层次,反之,人们的消费水平则处于较高
Green marketing is a new marketing concept and marketing strategy, referring to the concept of environmental protection as a business philosophy, the concept of green culture, to eliminate or reduce damage to the Earth’s ecological environment as the center to meet consumer green consumption As a starting point to create and explore market opportunities, and take appropriate marketing tools for profitability and development. The importance of green marketing In today’s social development process, green marketing as a new marketing approach has a very important value. The lower the economic level, the slower the pace of social progress, people’s consumer demand will be at a lower level, on the contrary, people’s consumption level is at a high level