论文部分内容阅读
近日,在公共汽车上看到的一则广告是——“电子商务就是折扣”,这是一家叫做“折扣”(www.zhekou.com.cn)的电子商务网站打的广告,意思就是到这个网站买东西总是享受到价格上的优惠:便宜。有业界人士说,现在网站的广告真让人担心,因为它们在突出自己的同时,却在误导对网络产业还很陌生的老百姓。 电子商务真的就只是折扣吗?就像有许多人认为MP3就是免费下载一样——事实上,Napster败诉的结果应该算得上是醍醐灌顶的一课。如果用这种出卖利益的方式来吸引消费者,如果消费者真得能被这种方式引诱,那么,现在的很多电子商务网站应该很欣欣向荣。可事实并非如此,恰恰相反,绝大多数的
An ad seen on the bus recently was “Ecommerce is a discount,” an ad from an e-commerce site called “discount” (www.zhekou.com.cn) meaning to this Website always enjoy the price to buy things on the cheap: cheap. According to people in the industry, advertisements on websites are really worrying because they are misleading people who are still unfamiliar with the network industry. E-commerce is really just a discount? Just as there are many people think that MP3 is a free download - in fact, the outcome of the Napster defeat should be regarded as an indignant lesson. If you use this way to sell the interests of consumers to attract, if consumers really can be tempted in this way, so many e-commerce sites now should be thriving. But this is not the case, on the contrary, the vast majority