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文章以X市一家K公司为引子,分析了当代散经销商在采购制度、信息冲击、厂家竞争等多方威胁之下如 何寻求发展。散经销商处于厂家与客户,新旧制度之间的夹缝中,必须抓住仅有的时代转变机会,以把握客户资源和 寻求业务合作伙伴为生存基础,逐渐将业务扩展到客户端,与客户结成业务和利益联盟,保持企业的利润源泉,完成 第一次创业,同时探寻一条国际化的发展道路,逐步建立具有地方特色的现代化公司。
The article takes a K company in X City as an introduction to analyze how contemporary distributors seek development under the threat of various systems such as procurement system, information impact and manufacturer competition. Scattered distributors in the cracks between manufacturers and customers, the old and the new system, we must seize the opportunity to change the only time to grasp the resources of customers and business partners seeking to survive on the basis of business gradually expanded to the client, and the client knot Into business and interest alliances, maintain the source of profits for enterprises to complete the first venture, at the same time explore an international development path, and gradually establish a modern company with local characteristics.