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最容易的是办报纸,最难的也是办报纸。以北京为例,每年年初都有十数种报纸闪亮登场,每年年末又有同样数量的报纸默然逝去。比起互联网的铺张,报纸市场就像轮盘赌,办报人越来越谨慎地站在旁边,手中的筹码被捏出了汗。曰前,笔者以北京一家新报筹备人员的身份,带着上述的忐忑心情,对广州的报业进行了考察。考察目的当然是为这张新报寻找到一条生存之路,至少是在理论上。广州是中国最早诞生报业集团的地方,以广州日报报业集团、羊城晚报报业集团和南方日报报业集团为龙头的广州报业市场,赖地利之便,汲取香港及西方媒体动作的丰富营养,多年来在国内报业占据着领头羊的地位,考察、分析
The easiest is to run the newspaper, the most difficult is to run the newspaper. Take Beijing as an example. At the beginning of each year, dozens of newspapers are on the scene. At the end of each year, the same number of newspapers have passed silently. Compared to the extravaganza of the Internet, the newspaper market is like a roulette wheel, and the informants stand more and more cautiously. The chips in their hands are squeezed out of their sweat. Before I said that I took the identity of a Beijing-based newspaper preparation personnel with the above feelings, and conducted a survey of newspapers in Guangzhou. The purpose of the inspection is certainly to find a way of survival for this new newspaper, at least in theory. Guangzhou is the earliest newspaper industry group in China. With Guangzhou Daily Newspaper Group, Yangcheng Evening Newspaper Group and Nanfang Daily Newspaper Group as the leading newspapers market in Guangzhou, it is based on the advantages of Hong Kong and western media. Nutrition, over the years occupy a leading position in the domestic newspaper, study, analysis