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本文运用文献资料法,就目前我国高等院校篮球产业存在的主要问题进行了系统分析。结果得出:我国中等以上城市的高校篮球场馆有60%未得到利用,造成资源闲置,缺乏篮球产业管理专业人才和商业赞助;陈旧的经营管理模式,造成市场运作混乱;高校与地方行政机构缺乏沟通,相关政策法规不健全。高校必须根据自身的特点,消除传统观念的影响,充分利用高校有利资源,加快高校篮球产业的建设,使高校篮球更快地走向市场化道路。
This article uses the literature method to analyze the main problems in the current basketball industry in colleges and universities in our country. The result shows that 60% of universities and colleges basketball stadiums in above-middle-level cities in China are not utilized, resulting in idle resources, lack of basketball industry management professionals and commercial sponsorships; outdated management mode causing confusion in market operation; lack of administrative institutions in colleges and local governments Communication, relevant policies and regulations are not sound. According to its own characteristics, colleges and universities must eliminate the influence of traditional concepts, make full use of the favorable resources of colleges and universities, speed up the construction of college basketball industry, and make college basketball move towards marketization more quickly.