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今年以来,一个新的流行词——“动感地带”在时尚年轻的人群中广为传播; “动感地带”是什么?“M-ZONE”又是什么?让许多人一头雾水? 无论从营销传播的循序渐进的规律看,还是消费者认识品牌的心理看,中国移动公司在“动感地带”的第一步推广上,都是非常成功的,通过第一步推广使“动感地带”在目标人群中拥有了相当的知名度,并且初步塑造了其“年轻、时尚、酷、自由”的品牌个性,但是接下来,怎样让目标消费者清晰认识“动感地带”的业务内涵,让“动感地带”品牌落地成为各省市移动公司关注的焦点。此时长城梅地亚文化传播公司为“动感地带”在山东市场上的落地进行了推广策划……
This year, a new buzz word, “M-Zone”, is widely circulated in the younger generation of fashion. What is the “M-Zone”? What is “M-ZONE” and confusing many people? Step by step, or consumer awareness of brand psychology, China Mobile in the first step in the “dynamic zone” to promote, are very successful, through the first step to promote the “dynamic zone” in the target population has a considerable , And initially shaped its brand personality of “young, fashionable, cool and free”. However, how to let target consumers clearly understand the business connotation of “M-Zone” and make “M-Zone” become the mobile company of various provinces and cities? The focus of attention. At this time, Great Wall Media Culture Communication Co., Ltd. promoted the plan of “dynamic zone” landing in Shandong market.