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学前教育属于基础教育,学前教育产品属于准公共产品。这就意味着,学前教育产品采购中的政府与市场的关系,是政府处于主导作用,市场起到辅助和补充的作用。但由于学前教育产品的需求存在多样化的特点,不能完全由政府提供学前教育产品,所以市场存在很大程度的能动性和灵活性。另外,省级或市级幼儿园示范教育基地的相继出现让幼儿园群体进入良性竞争,各级各类幼儿园都非常重视自身建设,它们会根据规定的量化指标,不断完善教学设备等一系列设施或用品,积极参加到晋升评级活动中。这样的背景,正是产品进入教育市场最好的切入点。而进军教育市场,产品本身的质量是王牌,产品的营销、推广方法是关键。下面,就产品如何在市场中脱颖而出,如何走进幼儿园,我们梳理了一些实用性强的产品“好卖法”。
Pre-primary education is basic education, preschool education products are quasi-public products. This means that the relationship between the government and the market in the procurement of pre-primary education products is that the government plays a leading role and the market plays an auxiliary and complementary role. However, due to the diversified characteristics of the demand for pre-primary education products, which can not be provided entirely by the government for preschool education products, there is a great degree of motivation and flexibility in the market. In addition, the emergence of provincial or municipal kindergarten demonstration education base has brought kindergarten groups into healthy competition. Kindergartens at all levels attach great importance to their own construction, and they will continue to improve a series of facilities or supplies such as teaching equipment according to the specified quantitative indicators , Actively participate in the promotion rating activities. This background, it is the best entry point for the product to enter the education market. To enter the education market, the quality of the product itself is trump card, product marketing, promotion methods are the key. Here, how the product stand out in the market, how to walk into kindergarten, we have combed some practical products “good sale ”.