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艺术授权是艺术与商业的结合,它将市场注意力从原来的仅关注艺术家原创作品转向衍生品开发,是实现文化产品开发多元化的重要途径;同时将原创艺术品再创造,提升文化产品附加值;原创艺术品由于稀缺性,价格高昂,限制了文化艺术的传播,但是艺术授权让大师作品走进普通大众生活成为可能,满足了人们对美的需求。但是目前我国授权艺术市场发展不健全,在知识产权、创意开发、人才培养等方面存在诸多问题,艺术授权产业发展还有很长的路要走。
Art authorization is a combination of art and commerce. It shifts market attention from the original focus on artists’ original works to derivative development, which is an important way to diversify cultural product development. At the same time, re-creating original works of art and enhancing the attachment of cultural products Because of the scarcity of original works of art, high prices, limiting the dissemination of culture and the arts, but the art of the master master works into the general public life possible to meet the people’s needs for the United States. However, at present, our country authorizes the development of the art market to be imperfect and there are many problems in intellectual property rights, creative development and personnel training. There is still a long way to go in the development of art licensing industry.