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女性时尚期刊是一种特别的传媒产品类群,在读者尤其是女性读者中享有很高的知名度。走过书报亭,你会发现,形形色色的女性时尚期刊占据了最显眼的位置,《世界时装之苑-ELIE》、《时尚-COSMOPOLITAN》、《瑞丽服饰美容》、《FRENDS风采》、《HOW好》、《世界都市LOOK》、《MISS现代服装》……精致的封面、豪华的包装无时无刻不在吸引着过路人的注意力。然而,自1988年《世界时装之苑》在上海创刊算起,女性时尚期刊经历了相当长的发展时期,却始终保持着极为低调的姿态。在业界,它们也未曾像新闻时政期刊、财经期刊那样引起研究者广泛的关注。 以发行量而言,女性时尚期刊很少有超过五十万份的,大多
Women’s fashion journals are a special group of media products that enjoy a high reputation among readers, especially female readers. Through the kiosk, you will find that all kinds of women’s fashion journals occupy the most prominent position, “World Fashion Court - ELIE”, “Fashion - COSMOPOLITAN”, “Ruili costume beauty”, “FRENDS style”, “HOW ”,“ World City LOOK ”,“ MISS modern clothing ”... exquisite cover, luxurious packaging all the time to attract passers attention. However, since “World Fashion Court” was founded in Shanghai in 1988, women’s fashion magazines have experienced a rather long period of development, but they have always maintained a very low profile. In the industry, they also did not attract the researchers’ attention as journalism and periodicals and financial journals. In circulation, women’s fashion journals rarely have more than 500,000 copies, mostly