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随着中国日益融入国际社会,中国媒体正面临着更加严峻的国际化竞争,报业尤其如此。在信息化浪潮下,传统报业依靠单一市场、单一媒体、单一盈利方式、高投入、高消耗、高成本的发展模式所拥有的增长动力正在减退。同时,以互联网、手机媒体等为代表的新媒体随着商业模式和盈利模式的日益清晰和完善,对传统报业读者资源与广告资源的分流作用更加明显。传统报业如何在新形势、新环境中拨云见月,求得发展?
As China increasingly integrates with the international community, the Chinese media are facing more severe international competition, especially in the press. Under the wave of informationization, the growth momentum of the traditional newspaper industry relying on a single market, a single media, a single profit-making model, a high investment, high consumption and high cost development model is declining. At the same time, the new media, represented by the Internet, mobile media and the like, is becoming more and more clear on the diversion of traditional newspaper readers’ resources and advertising resources as their business models and profit models become increasingly clear and complete. How the traditional newspaper in the new situation, the new environment, find the cloud, seek development?