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对日化品类来说,常见的销售渠道包括百货、药妆、专卖店、超市、电商等,但是,这些渠道并不都在增长,有些正在慢慢退化,例如百货店,当中包括百货和大型商场。作为营销人,要分析哪个业态增长或萎缩,根据渠道不同的情况进行有针对性的市场营销,而不是按照同一个规模来投入。资生堂中国,虽然总体2014财年业绩增长有所放缓,但另一方面,电商渠道销售保持两位数的稳定增长。未来,可以肯定的是,我们会持续大力发展电商渠道。除了与包括天猫在内的第三方
For daily chemical products, the common sales channels include department stores, drug stores, specialty stores, supermarkets and e-commerce. However, these channels are not all increasing and some are slowly degrading. For example, department stores, including department stores, Mall. As a marketer, it is necessary to analyze which format is growing or shrinking, and to conduct targeted marketing according to different channels rather than investing on the same scale. Shiseido China, although the overall fiscal 2014 business growth has slowed down, on the other hand, e-commerce channel sales maintained double-digit growth. In the future, what is certain is that we will continue to vigorously develop the e-commerce channel. Except with third parties including Lynx