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作为大众艺术的一种表达,电影架构起不同文化之间相互沟通、相互交流的桥梁。作为一种特殊的大众艺术形式,电影语言应雅俗共赏、老少皆宜。而电影片名作为电影的第一形象和识别标志,既要反映影片的主要内容和暗示影片的类别,还要简洁明朗、别出心裁,符合观众的文化欣赏和期待心理,能够在瞬间抓住观众的注意力,在观众心目中留下难忘的印象,做到先声夺人,从而很好地为影片进行广告宣传,吸引大众眼球,赢取票房。在多媒体及传媒国际化的当
As an expression of popular art, the film structure bridges the communication and exchange between different cultures. As a special form of popular art, cinema language should be popular with both the public and the common people for ages. The film title as the movie’s first image and identification mark, it is necessary to reflect the main content of the movie and implied that the film’s category, but also concise, ingenuity, in line with the audience’s cultural appreciation and look forward to the mood, to capture the audience in an instant Attention, in the minds of the audience to leave an unforgettable impression, so pioneers, so as to advertise the film well, to attract public attention, to win the box office. In the international multimedia and media when