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1998年全国啤酒总产量超过1900万吨,较1997年增长约4.7%。据有关部门统计,中国啤酒生产企业目前已有600余家,星罗棋布遍地开花,约59.3%的中小啤酒企业产量小(年产10万吨以下)、市场占有率低,缺乏市场风险抗御能力,靠本地有限市场份额维系生计。整个中国啤酒市场在持续增长几年后,从1998年增幅呈下降趋势,市场进入平稳增长阶段,个别企业已表现出负增长。据行业专家调研分析,当前中国啤酒行业存在的主要问题在于:生产企业布局不合理,过于分散,大多数企业规模较小,资金短缺,技术设备陈旧,经营管理不善,产品质量不高,开拓市场困难,经济效益偏低,加上外商投资合办的啤酒企业不断增多,洋啤进口抢滩,从而使我国多数中小型啤酒生产企业陷入困境,有的甚至已濒临倒闭的边缘。中
The total beer production in 1998 exceeded 19 million tons, an increase of approximately 4.7% compared to 1997. According to relevant statistics, there are currently more than 600 beer production companies in China, and there are more than 600 Chinese beer production companies. About 59.3% of small and medium-sized beer enterprises have small production (with an annual output of 100,000 tons or less), and their market share is low. They lack market risk resistance and rely on local Limited market share sustains livelihoods. After several years of continuous growth in the entire Chinese beer market, the rate of increase has been declining since 1998, and the market has entered a period of steady growth. Individual companies have shown negative growth. According to research by industry experts, the main problems in the current beer industry in China are: the layout of production companies is irrational, it is too fragmented, most companies are small in scale, lack of funds, outdated technical equipment, poor management and management, and low product quality. Difficulties, low economic efficiency, coupled with the increasing number of foreign-invested beer companies, foreign beer imports, and most of the small and medium-sized beer production companies in China are in trouble, and some are even on the brink of collapse. in