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对国内的显示器市场来说,CTX是一支新军。去年CTX 4月份以投影仪进入,7月显示器产品才开始销售。但是熟悉CTX的人知道,它其实在国际市场中举足轻重,去年更是单一品牌销售第一。凭借纯平显示器突起的契机,CTX将今年的目标锁定品牌前三强。为此,记者走访了CTX中国区总经理邱国珍。邱总表示,去年进入市场后,CTX就将品牌定位于高端,一个品牌很难将低、中、高端的产品部覆盖到,因此CTX将全力塑造自己的高端产品形象。去年,CTX重点在品牌树立上,作为一个新的进入者,在未来的3年内,CTX都会在品牌宣传上下大的力气。今年将在各地举行巡展促销活动,重点放在一
For the domestic display market, CTX is a new army. Last year, CTX entered the projector in April, and the monitor products began to be sold in July. However, people familiar with CTX know that it actually plays a decisive role in the international market. Last year, it was the first single-brand sales. With the flat-panel display prominence, CTX will target this year’s top three brands. To this end, the reporter visited CTX China Qiu Guozhen general manager. Qiu said that after entering the market last year, CTX will be positioned on the high end of the brand, a brand is difficult to cover the low, medium and high-end products, so CTX will be fully committed to shaping their own high-end product image. Last year, CTX focused on establishing a brand. As a new entrant, CTX will work hard on brand promotion in the next three years. This year will be held around the tour promotional activities, with a focus on one