论文部分内容阅读
2002年10月22、23日来自全国九省市党的新闻工作者在镇江召开的“提高党报竞争力”研讨会,恰逢举国翘首以待的十六大前夕,增加了几分特别的隆重气氛。与会者认为:党报面对市场经济条件下国内媒体发展多元化,国际媒体以多种形式进入的新形势,正迎接新的挑战:同时也正面临着新的发展机遇。与会者认为:新形势能造成党报市场被挤占、人才被挖走,读者分流、影响力下降等种种压力,但通过观念的转变,管理的提高,能力的增强,也必将化不利为有利,变品名为品牌,也能“强身”,“健体”,“舒筋”、“活血”、“增强内力”,从而不断创新,求活:不断提高公信力、亲和力、推动力.在国际媒体舞台上,一逞党报新的强大竞争力,只要保持党的领导、党的喉舌本质不变,党报就能永葆旺盛生命力、竞争力。谨摘发言数段。以呈献读者。——本刊编辑部
On October 22 and 23, 2002, journalists from all nine provinces and municipalities in China held a seminar on “Improving the Competence of Party Newspapers” in Zhenjiang, coinciding with the eve of the 16th National Congress of the Chinese People’s Government atmosphere. Attendees argue that the party’s situation in the face of the new situation of diversification of domestic media in the market economy and entry of international media in various forms is meeting the new challenge as well as facing new opportunities for development. Attendees said that the new situation can cause various pressures such as the diversion of the party newspaper market, the talented people to be tapped, the diversion of readers and the decline of influence. However, through the change of concepts, the improvement of management and the enhancement of capabilities, Change the name of the brand, but also “physical”, “fitness”, “Shujin”, “blood” and “enhance internal forces”, so as to constantly innovate and survive: continuously improve credibility, affinity and driving force in the international media arena On the one hand, they have to vigorously promote the new powerful competitiveness of the party newspaper. As long as the party’s leadership is maintained and the party’s mouthpiece is essentially unchanged, the party newspaper can forever maintain its vitality and competitiveness. I would like to quote a few paragraphs. To present readers. - editorial department