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伴随着移动互联技术和移动终端的飞速发展,我们已经全面进入了Web3.0移动互联时代。人们对数字微媒体传播介质愈加依赖,接受信息的方式发生了翻天覆地的变化,大众的阅读习惯也由此更加倾向于碎片化和浅表化。数字微媒体是指结合移动和互联技术、利用数字化技术和数字智能终端设备形成的一种新的媒体形式,它以微博和微信等社交软件为代表。数字微媒体在快节奏的生活中满足了人们以最短时间获取最多信息的需要,使人们在有意无意间将“碎片化”的时间
With the rapid development of mobile Internet technology and mobile terminals, we have fully entered the era of Web3.0 mobile Internet. People are more and more dependent on the media of digital microdisplay, and the ways of receiving information have undergone tremendous changes. As a result, the reading habits of the general public have become even more fragmented and superficial. Digital micro-media refers to a new media form formed by using digital technology and digital intelligent terminal device in combination with mobile and interconnection technology, which is represented by social software such as Weibo and WeChat. In the fast-paced life, digital micro-media meets the need of people to get the most information in the shortest time so that people can consciously or unconsciously “fragment” their time