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培育“低焦高端”品牌是顺应时代潮流、把握发展趋势的要求,承担着行业转变发展方式和实现“卷烟上水平”的双重重任。体验营销作为一种创新的营销策略是推进“低焦高端”品牌培育的一条有效途径。本文主要通过分析“低焦高端”品牌培育的现状、意义以及要求等,浅析商业企业如何通过加强终端建设和实施体验营销,实现线下终端营销和网络营销,走好“低焦高端”品牌之路,推进卷烟上水平。
To cultivate the brand of “low-end high-end brands” is a dual-responsibility to adapt to the trend of the times and seize the development trend and to undertake the industry’s responsibility to change its mode of development and achieve “cigarette level”. As an innovative marketing strategy, experiential marketing is an effective way to promote the cultivation of “low-end high-end” brand. This paper analyzes the status quo, significance and requirements of cultivating brands of “low-end high-end brands”, and analyzes how commercial enterprises can achieve offline marketing and online marketing by strengthening terminal construction and experiential marketing, High-end "brand, promote the level of cigarettes.