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期刊出版的成败基于两个核心要素:期刊内容的竞争力和期刊品牌的影响力。二者实则构建了期刊商业品牌的内涵与外延。以专业优质化和品牌全球化为内核的科学理念,成就了新加坡世界科技出版公司(WSP)科技期刊的商业出版品牌。WSP以其国际化定位、优质化出版、品牌化经营为我国科技期刊商业品牌建设提供了宝贵的经验。
The success or failure of journal publication is based on two core elements: the competitiveness of the journal’s content and the influence of the journal’s brand. Both actually construct the connotation and extension of the periodical commercial brand. The scientific philosophy centered on professional excellence and brand globalization has resulted in the commercial publishing brand of the World Science and Technology Publishing Company (WSP) in Singapore. WSP provides valuable experience for the commercial brand building of Chinese sci-tech periodicals with its international positioning, high-quality publishing and brand management.