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高职院校广告设计专业在引入“以赛促学”实践教学模式后,对专业教学起到了非常重要的促进作用。在实践中,特别对学生的培养凸显出一定的优势。文章旨在探索“以赛促学”教学模式对学生培养的重要作用,为高职院校广告设计专业的发展提供借鉴。
Advertising Design Specialty in Higher Vocational Colleges has played a very important role in promoting professional teaching after the introduction of the practical teaching mode of “promoting students by competition”. In practice, especially for the cultivation of students highlights some advantages. The purpose of this article is to explore the important role played by the teaching mode of “promoting competitions to students” in the cultivation of students and to provide reference for the development of advertising design major in higher vocational colleges.