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有关白领自费接受培训的一项调查结果显示,眼下有参加管理类、计算机培训意向的人最多,相对而言,市场营销培训、法律类培训、商务写作培训等却鲜有白领问津。市场营销是受冷落的一个典型例子。据了解,目前在各大企业从事市场营销领域工作的员工约占企业总人数的20％,这是个不小的数目,这些员工如果缺乏必要的培训,他们的哪怕一小点“不当操作”都可能会造成整个销售渠道的不畅。所以,市场营销的培训是从事相关工作的白领自我完善的一贴良药。
According to a survey conducted by white-collar workers who receive training at their own expense, there are currently the largest number of people who intend to participate in management and computer training. Relatively speaking, few white-collar workers are involved in marketing training, legal training and business writing training. Marketing is a classic example of being left out. It is understood that the current major companies engaged in the field of marketing employees account for about 20% of the total number of enterprises, this is not a small number of these employees without necessary training, even if they are a little bit of “improper operation” are May result in poor sales channels. Therefore, marketing training is engaged in the relevant white-collar workers self-improvement of a good medicine.