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广播是一种现代化的大众传播媒介。它同报纸、电视一起,被人们统称作“新闻工具”或“宣传工具”。很长一段时间,我们比较重视广播与报纸的共性,却忽略了它作为一种独立的新闻媒介这一事实。吴冷西同志就任广播电视部部长以后,旗帜鲜明地提出“扬独家之优势,汇天下之精华”的口号,标志着广播的个性复归。广播作为独立的新闻载体,开始有了实现其自身价值的广阔天地。这些年在广播宣传中,有自己特点的东西比过去多了,主要是“有声有情,声情并茂”。但毋庸讳言,有广播特点的东西还是太少。特别是在新闻性广播中,有的应该比报纸更快的消息却慢腾腾的,有的
Broadcasting is a modern mass media. Together with newspapers and television, it is commonly referred to as “news tools” or “propaganda tools.” For a long time, we paid more attention to the commonality of radio and newspapers, but ignored the fact that it was an independent news media. After serving as Minister of Radio and Television, Comrade Wu Lengxi set forth the slogan of “highlighting the advantages of the exclusive quarters and pooling the essence of the world” with a clear-cut stand and marked the return of the individuality of the broadcast. Broadcasting, as an independent news carrier, began to have a vast expanse of realization of its own value. In the years of radio and television propaganda, there are more things of their own nature than in the past, mainly “voices, love and friendship.” Needless to say, there are too few features on the radio. Especially in news broadcasts, some news that should be faster than the newspapers is slow, and some