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企业文化是企业活力的源泉,是现代企业管理的重要特色。当前,企业文化对企业发展所产生的影响,重要的一条就是以沟通促进融合。企业文化是在企业的长期经营实践中培育而成的,市场竞争条件下,企业文化与管理科学协调互补。融为一体,外树“品牌形象”,内促“协调配合”,成为提升企业竞争力的“隐形武器”。企业文化是品牌塑造的灵魂之所在,它反映着一
Corporate culture is the source of the vitality of the enterprise and an important feature of modern enterprise management. Currently, the impact of corporate culture on the development of enterprises, an important one is to promote the integration of communication. Corporate culture is nurtured in the long-term business practices of enterprises, under the conditions of market competition, corporate culture and management science complement each other. Integration, the outer tree “brand image”, within the promotion of “coordination and cooperation” and become enhance the competitiveness of enterprises “invisible weapon.” Corporate culture is the soul of brand building, which reflects one