论文部分内容阅读
本文首先从历史的维度简单梳理了微电影的前世今生,阐释了作者对微电影定义的看法,即给微电影下一个限制性的机械定义是徒劳无益的,以宽容、发展、创新的心态来看待微电影,有利于形成适合今天信息交流的新方式。另外,结合“中国梦·云南美”百部微电影创作展播等实践活动,将目前看似纷乱的中国微电影制作概括为三种目的定位模式,即个人表达,商业定制和意识形态宣传。
This article firstly combs the past life and the present life of the micro-movie from the historical dimension, expounds the author’s view on the definition of the micro-movie. It is useless to give a limited mechanical definition to the micro-movie. With tolerance, development and innovation, For microfilm, it helps to create a new way for today’s information exchange. In addition, combined with the practice activities such as “China Dream, Yunnan Beauty” and “One Hundred Microfilm Creation and Broadcasting”, the current seemingly chaotic Chinese microfilm production is summarized into three types of targeting modes: personal expression, commercial customization and ideological propaganda .