发挥特色优势 实施品牌战略——记河南中医学院第三附属医院院长张璞璘

来源 :河南中医 | 被引量 : 0次 | 上传用户:zyhhappy
下载到本地 , 更方便阅读
声明 : 本文档内容版权归属内容提供方 , 如果您对本文有版权争议 , 可与客服联系进行内容授权或下架
论文部分内容阅读
河南中医学院第三附属医院位于郑州市金水路东段,依偎在河南中医学院西侧,金水河蜿蜒而过,光大广场绿草如茵。周边环境优美,景色宜人。2003年以来医院先后被授予“河南省抗击非典先进基层党组织”、学院“文明单位标兵”、“三育人先进集体”等荣誉称号。医院设有“河南中医学院肝病研究所”、“河南中医学院脾胃病研究所”、“河南中医学院针灸推拿研究所”。医院技术力量雄厚、诊疗特色突出、服务水平优良,已成为省内外有较大影响的集医、教、研为一体的现代化综合性中医医院,首批省、市医保定点单位,省直离休干部定点医疗单位。近年来,我国医疗行业的格局和经营管理理念均发生了深刻变化,医院之间的竞争日趋激烈。值此转轨变型的关键时期,富有大局意识和开拓精神的张璞璘于2002年调任医院院长。上任伊始,便和果敢、干练的医院党总支书记王亚平一道,重新思考审视医院在医疗卫生产业价值链当中的位置,以学院东迁为契机,制定了医院五年发展规划,确立了发挥差异化特色优势,实施品牌战略的发展方向。以针灸推拿、康复保健为依托,以脊柱关节病为特色,以专科带动综合,分两步走,前期“大专科、小综合”,后期“大专科、大综合”,最终建成专科特色突出、中西医结合的省级示范附属医院。 The Third Affiliated Hospital of Henan University of Traditional Chinese Medicine is located in the east section of Jinshui Road in Zhengzhou City. It is nestled on the west side of Henan College of Traditional Chinese Medicine and passes through Jinshui River. Everbright Square has green grass. The surrounding environment is beautiful and the scenery is pleasant. Since 2003, the hospital has been awarded the honorary title of “Henan Province Anti-SARS Advanced Grassroots Party Organization”, “College Civilization Unit Model”, and “Three Education People Advanced Collective”. The hospital has “Institute of Liver Diseases of Henan College of Traditional Chinese Medicine”, “Institute of Spleen and Gas Diseases of Henan College of Traditional Chinese Medicine”, and “Institute of Acupuncture and Massage of Henan College of Traditional Chinese Medicine”. The hospital has strong technical force, outstanding features of diagnosis and treatment, and excellent service level. It has become a modern comprehensive Chinese medicine hospital integrating medical, teaching, and research that has a great influence both inside and outside the province. The first batch of provincial and municipal medical insurance designated units and provincial retired cadres Targeted medical units. In recent years, profound changes have taken place in the pattern of China’s medical industry and management and management concepts, and the competition among hospitals has become increasingly fierce. In this critical period of transition, Zhang Hao, who was full of overall awareness and pioneering spirit, was transferred to the hospital’s dean in 2002. At the beginning of his appointment, he worked with Wang Yaping, the courageous and competent Party branch secretary, to rethink the position of the hospital in the medical and health industry value chain. He took the opportunity of the college’s eastward relocation to formulate a five-year development plan for the hospital and established the difference. It will take advantage of its unique advantages to implement the development direction of its brand strategy. Relying on acupuncture and massage therapy, rehabilitation and health care, taking spondyloarthropathy as a feature, specializing in comprehensive training, taking two steps, “professional education, small comprehensive” in the early stage, “professional education and comprehensive” in the latter stage, and finally built a prominent specialty. The Provincial Model Affiliated Hospital of Integrative Chinese and Western Medicine.
其他文献
男用避孕药的研究已有二十多年的历史,迄今为止国际上还没有一种安全有效而理想的男用避孕药供实际应用。由我所合成室提供的N·N′-己撑双(β-毗啶酰胺),动物实验表明:对动
呋喃丹颗粒剂不可用于喷雾味喃丹属氨基甲酸酯类农药,为高毒杀虫剂,对人畜鱼毒性强,内吸作用也很强,是一种广谱的内吸杀虫,杀线虫剂,也具有触杀和胃毒作用,能被作物根吸收,在土壤中半
衡水地区果树冻害调查报告李宏凯(衡水地区林业局)今年,在衡水地区由于春季花期冻害及夏季风雹的袭击,造成果树严重减产,为了全面了解冻害危害情况,总结经验,对全区11个市、县进行了调
随机对照试验(randomizedcontroltrial,RCT)是临床试验性研究方案中最为科学、严谨的一种方法,本次将就该方案实施的关键点简要概述。1研究对象的选择1·1研究对象的来源要根
我所在的那家公司倒闭后,我也就失了业。半年之内,我仍然没有找到合适的工作,心里苦闷极了。父亲问我,这半年里难道就没有一家公司愿意录用你吗﹖我说有,就是工资太低了,只有七
喘舒为β_2-受体兴奋药,系喘通的同系物。喘舒具有较强的扩张支气管平滑肌作用,平喘作用为喘通的2~3倍,作用较持久。此外,喘舒尚有抗过敏、促进气管纤毛运动、止咳和中枢抑制
几种除草剂的除草效果及其对枳苗和温州蜜柑生长的影响程中平,陈安凤,陈保林(武汉市林业果树研究所430075)除草醚、二甲四氯、草甘卿是已经广泛使用的3种除草剂,但大都应用在生草的幼嫩时
俗话说,三百六十行,行行出状元。大学里的专业也是如此,仅本科就12大学科门类,506个不同专业,说起来也都有自己一本难念的经。当“土木人”夜夜以设计图纸来致自己终将逝去的
由于沪深300股指期货的推出落后于新华富时A50指数期货,这使得先进入的投资者能够掌握更好的先机,市场可能出现一种新的赢利模式。由于融券制度的缺乏,A股市场缺乏真正意义上
抽枝宝是一种能促进多种植物休眠芽萌发、抽长枝叶的制剂。1993年春我们进行了应用于桑树的探索。 抽枝宝药剂由河南省科学院生物研究所、洛阳林科所、沈阳化工研究院研制生