SOCIAL MEDIA RESEARCH: A REVIEW

• 作 者: Junjie WU Haoyan SUN Yong TAN
• 机 构: School of Economics and Management,Beihang University,Michael G.Foster School of Business,University
• 出 处: Journal of Systems Science and Systems Engineering
• 发表日期: 2013年03期
• 关键词: social media empirical models experimental methods analytical approaches predict

Social media is fundamentally changing the way people communicate,consume and collaborate.It provides companies a new platform to interact with their customers.In academia,there is a surge in research efforts on understanding its effects.This paper aims to provide a review of current status of social media research.We discuss the specific domains in which the impacts of social media have been examined.A brief review of applicable research methodologies and approaches is also provided.

Social media is fundamentally changing the way people communicate, consume and collaborate. It companies a new platform to interact with their customers.In academia, there is a surge in research efforts on understanding its effects. This paper aims to provide a review of current status of social media research. We discuss the specific domains in which the impacts of social media have been examined. A brief review of applicable research methodologies and approaches is also provided.