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“理解未来电视的关键,是不再把电视当电视看,从比特的角度来思考电视才能给他带来最大收益。”十年前,尼葛洛庞帝这样预测未来电视。时至今日,当互联网在日新月异地发展,电视与电脑之间的界限开始模糊了,网络电视的出现成为这一预言的注解,并开始了电信、计算机和有线电视的三网融合历程,在全球视野内都是下一个极具前景的产业。本文从媒介形态理论的三大视角分析网络电视的发生发展,并指出网络电视的地位已远远超越了技术的范畴,它引发的是“形态融合”的媒介生态变革。
“The key to understanding the future of television is not to watch television on television anymore, but to think about television in terms of bit can bring the most benefit to him.” Ten years ago, Negroponte predicted the future of television. Today, with the rapid development of the Internet, the boundaries between television and computers have begun to blur. The advent of IPTV has become an annotation of this prophecy and started the process of triple play in telecom, computer and cable television. Vision is the next promising industry. This paper analyzes the occurrence and development of Internet TV from the three perspectives of the theory of media morphology and points out that the status of Internet TV has far surpassed the category of technology. It leads to the media ecological transformation of “form integration ”.