论文部分内容阅读
2015年是家电行业动荡的一年,这一年里,家电企业在生存压力和资本市场助力的双重推动下都发生着大规模的转型。行业龙头之间的竞争加剧,整个产业链生存环境都在持续的转型之中,互联网+、智能化、技术创新等等成为这一年的主流。2015年4月1日,国务院总理李克强主持召开国务院常务会议,确定加快发展电子商务的措施,培育经济新动力等措施。如放宽电子商务市场主体住所(经营场所)登记条件等,同时推进网络购物、网络化制造和经营管理、跨境电子商务等新业态成长。这意味着通过发展电商进而促进流通业、制造业、农业发展的新时期已经到来。2015年4月2日,阿里巴巴宣布全部清退
2015 is a year of turmoil in the home appliance industry. During this year, home appliance enterprises underwent extensive restructuring under the dual pressures of survival pressure and capital market boost. The competition between the industry leaders is aggravating. The living environment of the whole industry chain is under continuous transformation. Internet +, intelligence, technological innovation, etc. have become the mainstream of this year. On April 1, 2015, Premier Li Keqiang chaired a State Council executive meeting to determine measures to speed up the development of e-commerce and cultivate new economic momentum. Such as relaxing registration conditions for the main residence (business premises) in the e-commerce market and promoting the growth of new formats such as online shopping, networked manufacturing and operation management, and cross-border e-commerce. This means that a new era of manufacturing and agricultural development has come through the development of electricity suppliers and the promotion of circulation. April 2, 2015, Alibaba announced the full retirement