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近几年,互联网不仅改变了信息传播的方式,也改变了受众观看视频的方式,微信正日益成为纪录片传播的一个重要渠道。传统的大众传播媒介,诸如广播和电视,囿于自身瞬间传达、被动接受的特点,往往无法成功地将信息传达至预期受众。相比之下,微信这一移动互联网新媒体采用“点对点”的传播方式,能够更加准确地找到目标受众。除此之外,微信具有传播速度快、范围广、影响大等特点,其宣传功能、新闻传播功能、舆论监督功能、
In recent years, the Internet has not only changed the way information is disseminated, but also changed the way audiences watch videos. WeChat is increasingly becoming an important channel for documentary transmission. Traditionally, the mass media, such as radio and television, often communicate instantaneously and passively, often fail to successfully communicate their message to the intended audience. In contrast, WeChat mobile Internet new media using “peer to peer ” mode of transmission, to more accurately find the target audience. In addition, WeChat has the characteristics of fast propagation, wide range and great influence, and its propaganda function, news dissemination function, public opinion supervision function,