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随着多年的中国经济高速增长,使全国性的商品流动和品牌营销促进了全国性广告投放的增长,对全国性电视市场产生了巨大的需求,更为其提供了强大支撑和动力。起初为满足中央电视台对外宣传需要和解决各省、区偏远地区电视覆盖问题而发展起来的卫星电视,如今已经成为中国媒体市场中最为活跃,竞争极为激烈的领域之一。2006年,电视媒体间的竞争进
With the rapid economic growth in China for many years, the nationwide flow of goods and brand marketing have promoted the growth of national advertising. This has generated tremendous demand for the national television market and provided them with strong support and impetus. At first, satellite TV, which was developed to meet the needs of China Central Television (CCTV) for outreach and to solve the problem of TV coverage in remote areas of various provinces and autonomous regions, has now become one of the most active and highly competitive fields in China’s media market. In 2006, the competition among TV media entered