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近日,央视用近20分钟的时间痛批星巴克在华销售价格虚高,一杯中杯拿铁在北京的售价为27元(4.43美元),在芝加哥的售价是19.98元,而同样的咖啡在印度仅只卖14.6元,在伦敦为24.45元。从这组数据不难看出,这不明摆着刻意宰中国消费者吗?按说,只要央视曝光的,其业务或者品牌必定受损。然而,意外总是超乎人的想象,此次经央视曝光的星巴克咖啡的业务、品牌不但没有受到丝毫影响,相反购买其咖啡的人
Recently, CCTV spent nearly 20 minutes painfully criticizing the sales price of Starbucks in China. The price of a cup of latte was $ 27 ($ 4.43) in Beijing and $ 19.98 in Chicago. The same coffee It only sold 14.6 yuan in India and 24.45 yuan in London. It is not difficult to see from this set of data, which is not clear deliberately slaughtered Chinese consumers? According to say, as long as the CCTV exposure, its business or brand must be damaged. However, the accident is always beyond the imagination of the business through the CCTV exposure Starbucks coffee, the brand has not been the slightest affected, on the contrary to buy their coffee people