论文部分内容阅读
随着科学技术的发展,多媒体的发展速度越来越快,尤其是新型媒体日益渗透到我们的日常生活,在生活中可以随时随处能够应用到。信息化的发展促进了新媒体的发展,对电视媒体造成了一定程度的冲击,因此电视媒体要根据现实情况,结合互联网时代的发展提点,进行策略上的创新。本文阐述了新媒体对电视台的冲击,并根据现实情况提出创新的发展策略,以适应信息化社会的需要。
With the development of science and technology, the development of multimedia is getting faster and faster, especially the new type of media increasingly penetrates into our daily life and can be used anywhere in the world. The development of information technology has promoted the development of new media and caused a certain degree of impact on the television media. Therefore, the television media should make tactical innovations in light of the actual conditions and in combination with the development of Internet age. This article expounds the impact of new media on television stations and proposes innovative development strategies based on the actual situation so as to meet the needs of the information society.