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旅游者购买行为是决定旅游者选择怎样的旅游产品的关键,因此旅游市场营销人员很有必要了解什么样的因素会影响旅游者的选择行为。当然,我们并不否认“经济收入”是影响旅游者购买行为的基本因素,同时也承认,不同收入水平的人,其购买行为的差异很大。然而,在一定的经济收入水平下,旅游者个人消费行为依然会存在很大的差异。这足以说明影响旅游者购买行为的因素除了经济条件之外,还有更多复杂的非经济因素。
It is necessary for the travel marketer to understand what kind of factors will affect the choice behavior of tourists. Of course, we do not deny that “economic income ” is a basic factor affecting the behavior of tourists buying, but also admitted that people of different income levels, their purchase behavior is very different. However, at a certain level of economic income, personal consumption of tourists will still be very different. This is sufficient to explain the factors that affect the purchase behavior of tourists in addition to economic conditions, there are more complex non-economic factors.